“The social media spat around H&M and the ‘monkey boy hoodie’ is touch ironic, given that the company at the centre of this storm is one of the most progressive in the casting of black models in the the retail industry in the UK and internationally. If there was a league table of ethical fashion retailers H&M would be in the top 10. The picture below is from their 2014 autumn campaign taken by me in Barcelona. I took the picture. All of the models in the campaign were black, not just the one shown. Is this issue about racism or people turning an innocent image into something more political.” says Kunle Olulode